The Central PA Pastel Society sought a comprehensive branding overhaul to better represent its vibrant community of pastel artists and enhance visibility within the regional art scene. I aimed to craft a visual identity capturing their artistic essence while conveying professionalism and unity.

I developed a range of collateral materials to complement the new brand identity, showcasing the Society’s commitment to artistic excellence. From business cards to letterheads, each piece was meticulously designed to maintain brand consistency and professionalism. Clean layouts and refined typography ensured clarity and readability across all communications. Additionally, for their online presence, I incorporated member artwork into a visually appealing banner, harmonizing with the vibrant colors from the logo.

The Central PA Pastel Society’s new branding not only reflects their passion for pastel art but also positions them as a leading authority in the regional art scene. With this cohesive and compelling visual identity, they are poised to attract new members, engage with their community, and continue fostering a vibrant culture of pastel artistry for years to come.